Brand DNA

Brand DNA is everything Nomi treats as settled about your business: what you sell, what you promise, how you sound and what your ads look like. It travels with every message you send and it sits behind every picture that gets drawn. When an ad comes back generic, the brand is usually thin rather than the sentence.

The two halves

The business half is the facts: what you sell, how you position it, what the offer is, what you charge and why, who you compete with, and what you are not allowed to claim.

The brand half is the manner: tone of voice, the rules about what you always lead with and never say, and the look. The look is its own set of answers, from the palette and the character of your type down to what a button looks like and where the logo sits.

Both live on Brand in the rail, across three rows of its sidebar: General, Branding and Audience.

What it is measured against

Every message you send carries the filled-in fields with it, and Nomi is told to treat them as established facts: never contradict them, and never invent one to fill a gap. The look half is read again at the moment a picture is drawn, so the same palette and the same photography direction reach the drawing model.

Reading sources in a session

You can ask Nomi to read a brand or product page, or develop personas, directly in a session. A dedicated research specialist reads the sources and saves supported drafts using the same rules as brand setup. Nomi reports what changed and what it could not verify. If the read fails, it reports the failure; changes already saved remain available, and you can ask it to retry the unfinished work.

Only what you filled in

An empty field does not appear at all, so Nomi is told the other half of the rule too: a fact it cannot find is unknown rather than unimportant, and it should name what is missing and ask for it rather than supply a plausible answer.

Nothing is required and nothing is blocked. You can make an ad on your first day with a brand that is almost empty. An unfilled field costs you output quality, not access.

General and Branding each keep score at the foot of the page: how many of their fields are answered, and a Fill next that walks you to the first one that is not. It stops appearing once the page is full.

Nomi drafts, you correct

Anything read off your site is filled in for you and marked From your site, beside the label. There is nothing to approve: a field Nomi answered is live, and it is live in every prompt, which is why it says where it came from.

Type over any of it to make the answer yours. Once an answer is yours, a later reading never overwrites it in silence. This also applies when you save an answer while Nomi is reading your site. Nomi tells you which fields it left alone instead.

Fields save when you click away from them, so there is no Save button, and an edit reaches your next message even in a session you already have open.