Nomi runs your ads

Once a brand's ad account is connected, Nomi can put a run of its creatives up as real ads. It proposes; you review; a press makes it.

What a launch is

A session usually makes several creatives, each in a few shapes, sometimes in more than one language. That is not several launches. It is one campaign, with one ad set per market, and that market's ads inside it.

The market is the unit because three things belong to it and cost the most when they are wrong: the language the copy is in, the page it sends people to, and the budget.

Each ad carries its creative's whole family. The 4:5, the 1:1 and the 9:16 of one picture go up as one ad that serves each shape to the placement it fits, because Meta reports on the ad and not on the picture.

The card

A proposal arrives where the composer is: the creatives, how many ads across how many markets, what it costs a day and over thirty days, and the reason Nomi thinks it is worth running.

Decline refuses it, and it stays refused the next time you open the conversation. Review opens the rest. Nothing is created from the card.

The review

The campaign's name and objective are at the top. The objective decides what each market can optimise for and whether a pixel is needed at all.

Then one block per market, which you can fold. Its head carries the countries, the language, the ages, what it optimises for and its daily budget, all editable.

Each market also says where its ads go. One ad set holds them all and Meta decides which to show. One ad set per creative gives each its own, with the market's budget split evenly and the same audience and window, so what differs between them is the creative. An ad set you already run takes the ads and keeps its own budget and audience, with a warning that adding ads can restart its learning phase.

Under it, one row per ad:

The circle at the left leaves an ad out of this launch. A left-out ad is not created and its market's budget is unchanged.

The text under the name is the ad's own copy. Click it and type.

The line under that is where the ad sends people. Click it to pick another of this brand's landing pages for that market, or Another address to type one. An address you type is saved as a landing page for that product and market, so the next launch offers it.

At the right are the shapes this ad has, and a warning when one is missing.

What every ad carries

Each launched ad is named after the creative it came from, so an ad you duplicate by hand in Ads Manager still says which creative it is and still counts for it.

Every link carries this brand's tracking parameters, with Meta filling in the campaign and the ad name as it serves them. Change them for the account in the Campaigns detail, under Settings.

Before it will go

Some things stop a launch and are listed in red above the markets. Nomi cannot fix them for you.

The login needs Meta's permission to manage ads. The brand needs the Facebook Page its ads post as, picked once under Posts as in New ad and kept for the brand. A market optimising for purchases needs a pixel and a conversion event.

Other things are worth a look and do not stop anything, in amber: copy that does not read as the market's language, an ad set that already runs, a destination this brand has not used before, and a placement none of an ad's shapes can fill.

The press

Deploy makes the campaign, every ad set and every ad, and switches them on. The settings button beside it holds Create paused, which makes the same things and leaves them spending nothing.

A press makes nothing when an ad's words say one of the brand's prohibited claims or a claim its product lists under Claims you may not, including words you typed in the review. The card names the ad and the words; change them and press again.

If Meta refuses part-way, whatever was made stays and nothing is deleted to tidy up: a campaign with no ads spends nothing. The card says so, and the Campaigns page has what exists.

Every ad is attached to its creative from the start, so what it earns counts for that creative and the nightly read picks it up like any other.