Social posts

A post goes out on your brand's own account to the people who follow it. Nomi makes it differently from an ad: no button, no price and no urgency unless the post is announcing one, and a caption that carries the message while the picture carries the moment.

How to ask for one

Say it in your own words, such as "an Instagram post about our morning routine", or type /post and describe it. Nomi proposes each picture on a card with its price, exactly as it does an ad, and nothing is drawn until you confirm.

Say how it should look and that is how it is made: a studio shot, a flat graphic, a meme, a mood in your own words, or a picture you attach for Nomi to follow. Say nothing about the look and a post starts as a photograph taken on a phone, in your brand's colours and world.

Where a post goes

• Instagram and Facebook feed: 4:5 or 1:1.
• Instagram and Facebook Stories: 9:16.
• LinkedIn: 1:1 or 4:5.
• TikTok photo posts: 9:16.

A 9:16 post fills the whole frame. An ad at 9:16 is placed inside Meta's safe zone with only its background drawn around it; a post is drawn edge to edge, with the drawing asked to keep its words and your product clear of the platform's buttons at the top and bottom, and the check after the render flags words that land under them. The drawing does not always hold to it, so look at the picture before you post it.

Carousels

Ask for a carousel and Nomi first says what every slide will show, then makes them one by one, in order. The first slide carries the promise of the whole set, each slide after it one idea, and the last asks for a save, a share or a follow. Every slide has the same shape and the same look, and the whole set is one card in Library: slide 1 on the front with a dot for every slide at its foot, and the rest behind it in order when you press the dots.

The caption

Nomi writes the caption with the first picture and keeps it with that creative, in the editor under Ad copy as Primary text. Copy it from there when you post.

What stays the same as an ad

• The product in a post is your real product, from its photographs, never drawn from words.
• A post may not say what your brand may not claim, and it carries the lines your product has to carry, on the picture or in the caption.
• A brand selling in more than one market is asked which one the post is for, because that decides its language.

What a post is not

A post is not launched as an ad. A 4:5 or 1:1 post can still go into your ad account, but a 9:16 post cannot: its words may sit where Meta's own buttons cover an ad. Make the 9:16 as an ad when it has to run as one.