Reading a competitor page

Open a brand you follow from Following in Radar's sidebar and its page has four tabs in the top bar: Overview, Ads, Landing pages and Hooks. Across the top sit the brand's name, its Facebook likes, its Instagram followers, the countries Nomi collected its ads in and when Nomi last read it, with Share to copy the page's link and Following to unfollow. Search and Filters narrow every tab at once.

Overview

Ads launched is a chart of how many ads they started each day, week or month, split by format. Pick 30D, 90D, YTD or All, and point at a bar to read it.

Top hooks are the first lines of their copy that open the most ads, and Top landing pages the pages the most ads send people to. Press a row to see those ads, or See all for the whole list.

Running is how many of their ads are still live, out of the ones Nomi holds. Until Nomi has read the brand's whole library once, it says Held instead, because it cannot yet tell a stopped ad from a live one.

Launched, 30 days counts the ads they started in the last thirty days. It and Running each say how they moved against the thirty days before, counted up to Nomi's last read of the brand rather than today, so days nobody fetched do not look like a brand that stopped.

New since you looked counts the ads that arrived since your last visit. Press it to see only those; the count clears once you have looked.

Longest run is the most days any of their Meta ads has been live, and Longest running active ranks the ads behind it. Meta publishes no results for an ad, so how long an advertiser keeps paying for one is the one signal there is. Most versions ranks the ads they made the most variations of.

Not in your brand yet

Their angles, personas and awareness stages that none of your own names, the ones in most of their ads first. Each row carries a line from one of their ads, and View all opens the rest in place.

Show ads narrows the page to the ads behind it. Ask Nomi opens a new session with the question already written: is this a real gap for you, or do you call it something else?

The match is by name, so an idea your brand calls something else shows up here too. If your brand has no angles or personas yet, the page says so and sends you to Brand to add them.

Ads

Every ad Nomi holds for the brand, anything new to you first. Whatever you pressed on another tab shows as a tag above the ads; take the tag off to see everything. The column setting in Filters sets how wide the cards are.

Pressing a card opens it as a sheet over the page: days running, versions, EU reach where Meta publishes it, its copy and its platforms. Open in Ad Library goes to Meta's record of it.

Landing pages

A chart of their launches split by the pages they send people to, then every page: how many ads send there, how many still run, the longest run and the hook the page's ads lead with. Press a page to see its ads, or the arrow to open the page itself.

Hooks

Every first line of their copy, most-used first or longest-running first. Each one shows how many of their ads open with it, its share, how many still run and its longest run, with the ads themselves beside it.

Show ads opens those ads. Write hooks like this starts a new session asking Nomi for five hooks for your brand that work the way this one does, in your own words and claims.