What Nomi is

Nomi is an AI marketing strategist for Meta advertising. You talk to it, it already knows your brand and what you sell, and it writes and draws the ads. This page is the honest outline of the product: what it does today, and where the edges are.

The whole thing is a conversation

You work in a session. New task, at the top of the Agent's sidebar, starts one: say what the ad is for in plain words, and Nomi takes it from there. There is no form to fill in and no template to pick.

Everything you type goes to Nomi. It thinks about the brief first, writes the prompt for the picture itself, proposes the angle, the hook and the offer, and asks you to confirm before it spends anything. You say what the ad is for; the prompt is Nomi's job.

Nomi draws on one of two engines: Fast, about half a minute and right for most ads, or Quality, a little longer, for product shots and fine detail.

Finding your way around

On a phone, a page without a search field shows its name in the middle of the top bar. Search opens near the top of the screen. A preview puts Back in the sidebar button’s place; return from the preview to open navigation again.

The left edge of the app is a narrow rail of icons, each with its name when you point at it. At the top is your brand, shown as its mark: point at it and your other brands drop down under it, with Add brand last. Under it come Agent, a search button, Library, Products, Brand and Radar, and Campaigns on the accounts that have it. At the foot are Help, Report a bug and your avatar, which opens the account menu with Settings in it.

Beside the rail is the sidebar, titled with the tool you have open. It holds that tool's own navigation: the Agent's sessions, the Library's Images, Video and Files, the rows of the Brand page, and so on. Hide sidebar at its top folds it away, mod + B does the same, and Show sidebar at the top left of the page brings it back. The rail stays.

What Nomi knows about you

Two places in the rail hold everything Nomi knows, and both are worth ten minutes before your first real ad.

• Brand is your voice, your colours, your typeface and your photography direction. Most of it is read off the links you give at setup, and you correct it from there.
• Products is what you sell, each one with the markets you sell it in and the price in each. That is how an ad comes back in the right language, at the right price, without you saying so.

Everything you generate lands in the Library the moment the job starts, running or finished or failed. Sessions are conversations, not folders, so nothing needs saving.

Radar, and the markets it covers

Radar is the ads other brands are actually running. Browse the pool, save what is worth keeping, and follow the brands you want to watch.

What is not on every account yet

Two parts of Nomi are being rolled out, so they are not on every account. If you do not see them, they have not reached you yet.

• Running your ads. Connecting a Meta ad account, launching a campaign from a creative and reading back what it did are on the accounts that have Campaigns in the rail. Without it you download the creative and upload it yourself, and Nomi has no view of what your running ads did.
• Video. Ask for a video and Nomi writes the script, breaks it into shots and prices them before anything renders. Without it Nomi makes still images.

Everything else in the rail works. Nothing there is a placeholder.

Getting access

When Nomi Growth is opening gradually, enter your email on the website’s waitlist. You receive a success email after your request is saved and a separate invitation when your access is ready. Use the invited email to create your account, then choose your plan before brand setup. A waitlist request does not create an account or start a subscription. Continue with Google on an address that has no access yet opens the waitlist instead of an account.

When signup is open, Get started takes you straight to account creation. Existing customers can always use Sign in. Team invitations follow their own invitation link. You can leave the waitlist through the link in your waitlist email; this does not delete an existing account.